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PROJECT
Company and Client Design
CLIENT
CATEGORY
Marketing, App Store, Google Play, Video, Visual Identity, Photoshop, InDesign, Brief, Mockup, Storyboard, Premiere Pro
ABOUT
As the first and sole designer at London web and mobile marketing agency ConsultMyApp, my role included establishing internal processes and supporting the ASO, CRM, and UA teams with creative copy, presentations, graphics, mockups, A/B Testing and more. I also worked with clients one-on-one, and wrote creative briefs for their design teams to follow.
PROJECT
App and Play Store Assets
CLIENT
CATEGORY
Marketing, App, Visual Identity, Photoshop, InDesign, Brief, Mockup, Storyboard
ABOUT
Daily Mail needed to update their news app marketing to reflect a UI refresh.
My goal was to convey the ease of access to comprehensive information in the digital format.
In the video storyboard I highlighted the new interface and interactive elements while navigating through the app.
PROJECT
Web advert and banners,
App and Play Store Assets
CLIENT
CATEGORY
Marketing, Web, Gif, Advert, Banner, App, Visual Identity, Photoshop, InDesign
ABOUT
O2 Priority is an app exclusive to O2 Mobile customers. It offers early-access or discounts to events and items.
With the launch of their "Catch Some Stardust" campaign, O2 wanted to update their advertising and App and Play Store visuals. I created static and animated web adverts and banners, and reworked a set of images to reflect their latest offers.
PROJECT
App and Play Store Assets
CLIENT
CATEGORY
Marketing, App, Visual Identity, Photoshop, InDesign, Brief, Mockup
ABOUT
Deliveroo is a global food delivery service established in London in 2013.
Deliveroo had just four images to showcase their app. Although already extremely popular, their focus was on growth, and keeping ahead of competitors. I created an image plan for them, with each frame relating to a specific selling point. From these 12 images, Deliveroo were able to mix and match to create a fresh lineup of App and Play Store content regularly.
PROJECT
Play Store and App Icon Assets
CLIENT
CATEGORY
Marketing, App, Visual Identity, Photoshop, Icons
ABOUT
Product Madness produce social casino mobile games.
With many competitors offering similar games, Product Madness needed bright and engaging visuals to stand out. We worked through many iterations of A/B testing on both app images and icons in order to land on the best combination of visuals and text for their audience.
PROJECT
App and Play Store Assets
CLIENT
CATEGORY
Marketing, App, Visual Identity, Photoshop, InDesign, Brief, Mockup, Storyboard
ABOUT
Curve is an app-assisted card that lets you access and organise all your finances in one place.
For their App and Play Store presence I wanted to enhance their dynamic and casual style by combining type styles and creating motion via text and image placement. Texture and imagery was increased in the first three static frames to create interest and engagement while scrolling.
With the video storyboard, it was important to showcase the features of the app in a clear and efficient way, to retain attention.
© 2023 EBeeden
With Degheest Director + Velvetyne
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