PROJECT
CLIENT
Department of the Prime Minister and Cabinet
CATEGORY
Marketing, Communications, Engagement, Pre-press, Print, Web, Brand, Visual Identity, Campaign, Infographics, Layout, Document, Booklet, Merchandise, PoS, Word, InDesign, Powerpoint
ABOUT
New Zealand's national response to the
COVID-19 pandemic needed an engaging, informational, and reassuring brand. I worked with creative agency Clemengers BBDO to develop their initial visual identity guidelines as the brand evolved to meet our nation's needs.
In my role as Senior Designer I produced posters, brochures, booklets, merchandise and other resources for both internal and external stakeholders, developed presentations and information sheets for the Prime Minister's Office, collaborated on website visuals, and supported social campaigns across multiple channels.
A selection of booklets are available to view here.
A highlight of my work was leading the creation of an online asset toolkit that allowed stakeholders to access resources on demand. You can browse this site at https://toolkit.covid19.govt.nz/